Introduction
Data and information is at the heart of what Elite
Way does to enable us to serve you better and continue to connect and advance
the healthcare industry
We
take the privacy and protection of data and information seriously and are
committed to handling the personal information of all those we engage with in a
way that meets the legal requirements for data protection laws.
As
part of using Elite Way products and services and contacting us, data and
information are collected. This privacy policy (the “Privacy Policy”) sets out
our approach to maintaining the privacy of your personal information collected.
It also explains what data is collected, how it is used, the legal basis for
its use, and the rights individuals have over that data.
What
we collect
This section explains the personal information that
may be collected when using our products and services, and the other personal
data we may receive from other sources.
In
this Privacy Policy, the term “personal information” refers to the types of
information we may collect and use, which includes:
- Contact
details, such as your name, e-mail address, postal address and telephone
number
- Country
of Residency and professional background information
- Comments,
feedback, posts and other content you submit
- Interests
and communication preferences
How
& why personal information is used
This section explains in detail how and why we use
personal information.
Product
enquires, sales and administration
As part of a purchase, product enquiry, request for
information and for account administration, we collect information such as your
name, country, job title, company information, postal address, e-mail address,
telephone number as well as details about your company and business role.
If
you provide registration/login details for one of our online services, once
registered your details may be retained to identify you and remove the need for
repeated logins on/across our sites.
If
you have made an enquiry about us or our products or services, either online,
face to face or over the phone, we will use your personal information to
respond to the enquiry or to take other steps at your request, before you enter
into a contract. For example, we collect the e-mail addresses and additional
contact details of those who send e-mails to request information. Where a sales
representative speaks to you over the phone, the calls may be recorded for
training and monitoring purposes only.
If
you have registered for or purchased a product or service, including on a trial
basis, your personal information will be used to provide that product or
service, communicate about it and handle payments, as is necessary for the
performance of the contract entered into.
For
purchases, payment information, including credit/debit card number/bank details
and billing addresses are also collected. Where payment card processors are
used to facilitate payment card transactions on our website, your data will be
collected and used according to that data processors’ privacy policy. We take
steps to ensure that any payment processor we use will provide a high standard
of privacy and security controls.
If
your personal information is relevant to certain products and is freely
available through public sources, such as on a website related to your work or
profession, we may use this personal information to promote our products, as
part of our legitimate interests as a commercial organisation.
Event
and exhibition management
If you have agreed to participate in one of our
events as a speaker, sponsor, exhibitor or visitor, personal information is
used in connection with the organisation of the event, to handle payments or
for other purposes, as is necessary for performing the contract entered into.
We will also use your personal information to maintain our databases, assess
your qualities as a speaker or sponsor/exhibitor, promote events and encourage
further engagement at our events, as part of the legitimate interests we have
as a commercial organisation.
In
addition, we sometimes take photos and videos at our events, which may feature
visitor, speakers, sponsors or exhibitors. Where photos and videos are taken
that feature you as a visitor, speaker, sponsor or exhibitor, we may use those
photos and videos for promotional purposes.
Marketing
We will use your personal information to send you
newsletters, offers or other marketing e-mails to keep you up to date with our
news, events and products and services that may be of interest. Depending on
the nature of your interaction with us and the laws of the country where you
live, you may have actively given your consent for this by opting in, or we may
be entitled to rely on your implied consent or our legitimate interests.
The
opportunity to opt out of future marketing e-mails will be provided on every
marketing email and we will provide information on how to opt out when your
personal information is collected. You have the right to amend your marketing
preferences at any time.
To
make a request to amend your details/preferences, please send an e-mail
to: info@eliteway-sa.com or to write us at: Database Team Manager, Elite
Way, 29th floor, Olaya Towers, Tower B, Prince Mohammed bin
Abdul-Aziz Street - Riyadh, 12213, Saudi Arabia
Customer
and prospects management (including analytics and product management)
We may use your personal information, combined with
publicly available data and your demographic data, to deliver products and
services, to choose relevant offers that may be of interest to you, to improve
our existing products and services, and to develop new products and services,
as part of our legitimate interests as a commercial organisation.
We
may also use your data in advertising campaigns on Social Media platforms such
as Linked In, Instagram and Facebook in order to provide information about
upcoming events/new products and to ensure that you only receive relevant advertising
about our products and services.
Analytics
– websites, emails and database (including location data)
We may combine visitor session information, or
other information collected through tracking technologies with personally
identifiable information, to understand and measure your online experiences and
determine what products, promotions and services are likely to be of interest.
Technical
methods are also used in HTML e-mails, for purposes including: (i) to determine
whether recipients have opened or forwarded e-mails and/or clicked on links in
those e-mails, (ii) to customise the display of banner advertisements and other
messages after closing an e-mail, and (iii) to determine whether a visitor has
made an enquiry or a purchase in response to a particular e-mail.
In
compliance with the California Online Privacy Protection Act (CalOPPA) (e.g.
Browsers Do Not Track Signals), while we strive to offer you choice when using
our website and mobile applications, we do not promise that we will be able to
receive or honour web browser Do Not Track signals.
Bulletin
boards or chat areas
When you disclose personal information on any
public bulletin board or chat areas of this website, or any other website used
as a result of use of this website, such personal information can be collected
and used by anyone who views that board or area. This may result in unsolicited
messages from other participants or other parties, which we are not responsible
for.
Where
you engage on our customer enquiry chat areas, we will use any information
provided to help recommend our products and services and/or assist with
confirming any order you wish to place.
Automated
decision-making (including profiling)
We use algorithm-based technologies to personalise
dynamic web content based on your stated and/or inferred interests. We carry
out general profiling such as segmentation, non-automated and automated
decision-making based on profiling for the purpose of providing you with a more
relevant experience and for the purposes of our legitimate interests as a
commercial organisation. Solely automated decision making is never used in any
way that produces a legal or similarly significant effect. This automated
decision-making is never based on sensitive personal data and we make efforts
to ensure any profiling is non-discriminatory.
Depending
on the laws of the country where you live, you may have rights related to our
decision. For example, if you live in the European Union, you may have the
right not to be subject to automated decision-making, or you may have the right
to insist on human intervention in the process, express your point of view or
contest the decision. If you wish to exercise any such right, please contact us
via one of the methods set out in the ‘Contacting us’ section below. In some
cases, we may have the right to continue with our decision, in accordance with
applicable laws. This will be explained if it is the case. Otherwise, we will
respond to your request as promptly as reasonably possible.
Compliance
with our legal obligations
To ensure compliance with international trade
sanction laws and regulations, we screen customers, vendors and other business
partners against US, OFAC, BIS, UN, EU, UK and other applicable sanctions
lists. Should any screening checks flag an issue where we cannot continue in a
contract or other interaction with a customer, vendor or other business
partner, they will always be informed.
How
we protect personal information
Any personal information given to us will be
treated with the utmost care and security. This section sets out some of the
security measures in place.
A
variety of physical and technical measures are used to keep data safe and
prevent unauthorised access to, or use or disclosure of personal information.
Electronic data and databases are stored on secure computer systems and we
control who has access to information, using both physical and electronic
means. Our colleagues receive data protection training, and we have detailed
security and data protection policies that colleagues are required to follow
when handling personal data.
All
reasonable steps are taken to ensure that your personal information is kept
secure from unauthorised access, but we cannot guarantee it will be secure
during the transmission process to this website because this transmission is
not controlled by us. We make use of HTTPS (HTTP Secure) whereby the
communication protocol is encrypted via Transport Layer Security for secure
communication over a computer network. The website is loaded via HTTPS,
represented by the lock icon in your web browser, which ensures the
transmission is secure and is demonstrated by a certificate issued by an
official security certificate authority to Elite Way.
International
transfer of personal information
As an international business and because of the
technologies we use, personal information may be accessed by our colleagues and
third-party service providers from locations outside of the European Economic
Area, whose data protection laws may not be as extensive as those in Europe.
To
ensure the same level of protection is in place when processing is conducted
outside the European Economic Area, we use appropriate safeguards approved by
the European Commission.
We
apply appropriate protection to make sure your personal data remains adequately
protected and is treated in line with this Privacy Policy. Elite Way’s
international data transfer agreements between its group companies and with
relevant third-party service providers based on standard contractual clauses
approved by the European Commission.
Cookies
A cookie is a small text file containing a user ID
that is automatically placed on a user’s computer or other device when visiting
a website. Cookies record the pages visited and the actions taken on a website,
but do not contain any personal information. From time to time, we may use
cookies for purposes including administering the website; tracking your
activity on the website; gathering broad demographic information for aggregate
use to improve the website; and offering time-saving or personalised features
on the website.
Third-party
links
This website contains links to websites of other
businesses, including potentially websites of other businesses within Elite Way.
These businesses will have their own privacy policies, tailored to their
particular business practices and the sectors in which they operate, and if
following those links, we recommend reviewing the privacy policy of each
website to understand how personal data is used in that instance. The inclusion
of links to these websites does not imply an endorsement or validation of their
content, and we are not responsible for their privacy practices, nor do we
accept any liability in connection with the content on such websites.
Who
we share personal information with
As an international company, to provide you with
products and services we may share your information for specific reasons. This
section explains how and why we share personal data with other companies within
Informa, suppliers and other third parties.
Sharing
with Elite Way Group companies
We may share your personal information with certain
other companies within Elite Way for specific purposes. For example, other Elite
Way companies may assist in providing products and services to you, carry out
internal analysis of the usage of products and services, or offer relevant
products and services which may be of interest.
Sharing
with service providers
We may share personal information with third parties
to assist in providing products and services to you and/or to offer ancillary
add-ons that are complementary to such products and services. These third party
data processors are bound to compliance with data protection legislation
through contracts that protect the personal information shared with us. They
may include: IT and marketing technology host suppliers, web and data hosting
providers, mailing houses, ad servers, logistics and general service
contractors, hotel/housing partners, freight forwarders, onsite health and
safety partners, event registration partners, sales platform providers,
communication tool providers, stand designers/builders/fitters, suppliers of
sponsorship/marketing/PR collateral and other event collaboration partners.
Sharing
with other organisations
We may share your personal information with our
trusted partner organisations for their marketing purposes in accordance with
local data laws and where appropriate your permissions.
If
you use one of our virtual products, e.g. Virtual Exhibitions, Directory Sites,
Webinars etc., or choose to allow your badge to be scanned at an event, we may
pass the information you provide to third parties. Generally, this will be via
a process whereby you, as the user, visit or interact with a third party, e.g.
visit a stand at an online exhibition, have your badge scanned or click on an
asset branded and provided by a third party. In some instances, for example, a
products listing site, you may reach out directly to a supplier or exhibitor,
who may contact you in return. In other instances, our virtual products are
sponsored and, in such cases, the data you provided to us will be given to the
sponsor. Generally, we will let you know at the time of collection if a product
is sponsored.
We
may share your personal information with third parties outside Elite Way
including the Securities Exchange in the event of a sale, merger, acquisition,
partnership, joint venture, collaboration, or negotiations related to the same
with respect to all or part of our business.
Sharing
with government departments or agencies
In some circumstances, we may be legally required
to disclose your personal information because a court, the police, another
judicial or law enforcement body or government entity has asked us for it.
For
events specifically held in regions of the Middle East, we are required by law
to supply your personal information (full name, DOB, nationality and e-mail
address) to the Dubai Department of Tourism and Commerce Marketing (DTCM) and
Abu Dhabi Municipality. These government bodies state they will not disclose
data to any third parties. Elite Way cannot accept any liability in this
regard.
How
long information is kept
We will only retain your personal information for
as long as is necessary and as permitted by applicable laws.
We
will retain your personal information while we are using it, as described in
the section above, and may continue to retain it after these uses have ended
where we have a legitimate business purpose. For example, if you have opted out
of marketing communications from us, we will retain limited details about you
to ensure the opt out request is honoured. We may also continue to retain your
personal information to meet our legal requirements or to defend or exercise
our legal rights. The length of time for which we will retain personal
information will depend on the purposes for which it is retained. After we no
longer need to retain your personal information, it will be deleted or securely
destroyed.
How
to update your information and marketing preferences
We want to ensure you remain in control of your
personal information. We try to ensure that the personal information held about
you is accurate and up-to-date, and will always give the opportunity to opt out
of future marketing communications.
Information
on how to opt out will be given to you when we collect your personal
information and specified on every marketing e-mail sent to you. If at any
stage you would like to update or correct such personal information, or opt out
of future marketing communications, e-mail: info@eliteway-sa.com
Your
rights
Elite Way operates in countries with data
protection laws that may provide individuals the right to be able to access and
control their information. We will always enable you to exercise the rights
provided by data protection laws.
EU
data protection laws give individuals a number of rights, where their data and
information is collected and used by companies that are active and operating in
Europe. Under the General Data Protection Regulation, these are:
- The
right to confirmation of whether or not we have your personal data and, if
we do, to obtain a copy of the personal information we hold. This is known
as a subject access request;
- The
right to have inaccurate data rectified;
- The
right to have your data erased. This does not however apply where it is
necessary for us to continue to use the data for a lawful reason;
- The
right to request the restriction or suppression of your personal data
(such as, we will stop using the data but we may continue storing it);
- The
right to obtain your personal data that you have provided to us, on the
basis of consent or performance of a contract, and where technically
feasible, transmitted in a common electronic format to you or directly to
another company;
- The
right to object to the use of your data. Specifically, you have the right
to object to our use for marketing and in relation to automated decision
making, including profiling where there may be legal or similarly
significant effects.
There
are exceptions to the rights above. Where you make a request to us as part of
these rights, we will always try to respond to your satisfaction, although
there may be situations where we are unable to do so.
Depending
on the laws of the country where you live, you may have other rights in respect
of your personal information. If you wish to exercise any legal right in
respect of your personal information, please contact us via one of the methods
set out in the ‘Contacting us’ section below.
In
some cases, we may be entitled to decline a request you have made regarding
your personal information, in accordance with applicable laws. We will explain
if that is the case. Otherwise, we will meet your request as promptly as we
reasonably can. If you have requested that we stop sending you marketing
messages, please note that you may still receive them for a short period while
the request is processed. If you would like further information on your rights
or wish to exercise them, please write to the Elite Way info@eliteway-sa.com
Contacting
us
If you have any questions about this Privacy Policy
or our use of your information, e-mail info@eliteway-sa.com
We
hope to resolve any privacy concerns you may have. If you are not happy with
our response, or you believe that your data protection or privacy rights have
been infringed, you can complain to any supervisory authority or other public
body with responsibility for enforcing privacy laws. In the UK, the UK
Information Commissioner’s Office regulates and enforces data protection law.
Changes
to this Privacy Policy
To keep up with changing legislation, best practice
and changes in how we process personal data, this Privacy Policy may be revised
at any time without notice by posting an updated version on this website.
Checking back periodically will mean you are aware of any changes.
What
we collect
The information that we collect is set out in the
main body of the Privacy Policy. We further detail it below in accordance with
Californian privacy requirements in the section below.
How
we share your personal information is set out in the main body of the Privacy
Policy
We further detail it below in accordance with
Californian privacy requirements:
The
categories of personal information that we used, transferred, exchanged, or
disclosed (including to third parties as set out in the Who do we share
your personal information with section of the Privacy Policy) about consumers
during the preceding 12 months were: (a) identifiers; (b) personal
information; (c) classification data; (d) commercial information; (e) internet
activity; (f) geolocation data; and (g) inferences.
The
categories of personal information that we disclosed about consumers for a
business purpose (including to secure our network and our websites, to conduct
audits related to our current interactions with you, to debug the site and
service, to perform services on behalf of ourselves, including servicing your
account and providing you customer service and as set out in the How and why we
use personal information section of the Privacy Policy) during the preceding 12
months were: (a) identifiers; (b) personal information; (c)
classification data; (d) commercial information; (e) internet activity; (f)
geolocation data; and (g) inferences.
Tracking
Please note that the do not track disclosures are
covered in the main body of the privacy policy. For information on how we
and our partners use cookies and online tracking technologies when you visit our
sites please visit our Cookie Policy link on the bottom of the website.
Your
rights
EU data protection laws give individuals a number
of rights, where their data and information is collected and used by companies
that are active and operating in Europe. Under the General Data Protection
Regulation, these are:
- To
request access to the personal information we have about you;
- To
request that we delete personal information about you;
- To
opt-out of our use, transfer, exchange or disclosure (including to third
parties) of personal information about you;
- Not to
be discriminated against based upon whether you decide to opt-out.
To
exercise the access, deletion, and opt-out rights described above, please
submit a verifiable consumer request to us by info@eliteway-sa.com
You
have the right to request that Elite Way disclose to you what information it
collects, uses, discloses, and sells. You also have the right to request
that a business delete any personal information about you which the business
has collected about you.
Please
note for your protection, any request sent to Elite Way will be subject to the
following verification procedure requiring you to provide sufficient
information that allows us to reasonably identify you are the person about whom
we collected personal information including details of products/services you
have previously taken with us and also we will ask you to provide some evidence
that you are a California resident (e.g utility bill). We reserve the
right to deny your request if we cannot verify your identify. Where we
deny your request in whole or in part, we will endeavor to inform you of the
denial, provide an explanation of our actions, and provide the reasons for the
denial.
You have the right to direct Elite Way to not sell your information. To exercise this right to opt-out of the sale of personal information, please email info@eliteway-sa.com
Elite
Way shall not discriminate against you for exercising any of your above rights.
Please note we will continue to communicate with you directly and send you
information about your product/service and promotional materials that may be
relevant to you.
You
may designate an authorized agent to make a request to exercise your rights on
your behalf. Your authorized agent must be able to provide to Elite Way
proof that you have authorized the agent to act on your behalf. For your
protection, we reserve the right to deny any request from an agent who does not
submit proof that they have been authorized to act on your behalf.
We
endeavor to respond to a verifiable consumer request within forty-five (45)
days of its receipt. If we require more time (up to 90 days), we will inform
you of the reason and extension period in writing.
We
do not charge a fee to process or respond to your verifiable consumer request
unless it is excessive, repetitive, or manifestly unfounded. If we determine
that the request warrants a fee, we will tell you why we made that decision and
provide you with a cost estimate before completing your request.